“What’s on the Menu,” was a summery capsule with visual artist Rhea Zaveri, inspired by our shared love of food. The prints were abstract “recipes,” where each ingredient was represented as bold, proportionate artwork. So if Avocado Toast, Honey Chilli Potatoes, or Moscow Mules sound like your vibe—this one was made for you (and also, let’s be friends).
Our festive 2024 collection with artist Bindal Shah was all about metallic crochet and jewel-toned ombré silks. Handmade details on playful fusion silhouettes made them perfect for Diwali dinners and endless wedding nights—easy to wear yet always statement. Basically, your answer to every “Fusion/Indo-Western” dress code dilemma.
Basically Iconic is our playful daytime collection designed to take you from boardroom mornings to rooftop evenings without skipping a beat. At first glance, the silhouettes nod to classic workwear, shirts, dresses, and skorts cut from familiar stripes and checks. But a closer look reveals colorful handmade crochet and sequin embellishments that flip the “corporate uniform” on its head. It’s workwear that isn’t afraid to be fun, functional without being flat, and proof that showing personality at work is, in fact, the most iconic move of all.